Innovation in Action

Digital Sales Expansion for the Middle East

Category: International Business Strategy | IT Sales Transformation

Challenge

SystemRapid, a fast-growing IT services provider, aimed to expand its commercial and partner network across the Middle East.
Despite its strong technical background, the company lacked a defined go-to-market strategy, regional positioning, and local partnership model to connect effectively with enterprise clients.

Solution

Kanarii Partners designed a comprehensive business development framework built around three strategic pillars:

1. Market intelligence: identification of top-tier enterprise targets in Saudi Arabia, UAE, and Qatar.
2. Strategic alliances: creation of a partnership model with regional integrators and distributors.
3. Sales enablement: development of localized value propositions and sales materials aligned with Middle Eastern business culture.

The plan included on-site workshops, digital content, and an integrated CRM system to improve visibility across the sales pipeline.

Impact

✅ Clear and actionable sales roadmap for regional expansion.
✅ First strategic partnership negotiations initiated with enterprise clients.
✅ Scalable sales model replicable in other international markets (North Africa, Europe, Asia).

AI-Powered Automation in IT Helpdesk Operations

Category: Artificial Intelligence | IT Process Automation | Visual Analytics

Challenge

IVEDA, an international technology company specializing in AI and video analytics, sought to optimize its IT Helpdesk processes by integrating automation and data-driven visibility.
Their existing support model relied heavily on manual workflows and lacked a unified analytics layer to predict issues and improve performance metrics across operations.

Solution

Kanarii Partners led the design of an AI-driven automation strategy focused on modernizing the Helpdesk architecture and improving operational intelligence.
The initiative included:

1. Process reengineering of ticket handling, escalation, and resolution workflows.
2. Integration of AI-based automation for repetitive support tasks.
3. Implementation of visual analytics dashboards to monitor service KPIs and predict incident trends.
4. Knowledge base development for faster issue resolution and learning automation.

This transformation was implemented under a scalable, secure IT framework compatible with existing enterprise systems.

Impact

✅ 35% reduction in average response time.
✅ Improved visibility and proactive management through real-time analytics.
✅ Enhanced customer satisfaction and scalability for international expansion.

Fervimax – From Hardware Supplier to IT Services Integrator

Category: Business Transformation | IT Services Strategy | International Expansion

Challenge

Fervimax, a well-established technology provider, had built its reputation in hardware distribution and on-site support.
However, the company faced increasing market pressure to evolve beyond product sales and position itself as a strategic IT services partner.
The main challenge was to design and execute a business transformation that would shift the company’s core from hardware delivery to value-added IT services, without losing operational agility or profitability.

Solution

Kanarii Partners led the transformation and repositioning plan, redefining Fervimax’s structure, operations, and market approach.
The initiative focused on:

1. Creating a new service-based business model, integrating Workplace, Networking, and Server verticals.
2. Developing strategic partnerships with global integrators such as DXC Technology and Claro CES.
3. Implementing an expansion roadmap for Europe, the U.S., and the Middle East.
4. Building a marketing and commercial structure to support international growth.
5. Introducing performance-based management to align teams and objectives under a scalable service delivery framework.

Impact

✅ Successful transition from hardware supplier to IT managed services provider.
✅ Strategic positioning as a regional partner for DXC and Claro CES.
✅ Launch of international subsidiaries in the U.S. and Germany.
✅ 40% increase in recurring service revenue within the first year of transformation.